Score Your Leads, Optimize Your Potential
CallRail Provides an Easy Way to Give Lead Quality Feedback
Scoring your leads is the ultimate way to provide feedback that will drive more revenue and optimize your budget! Your input enables us to enhance your campaigns, which brings in more high-quality leads and reduces low-quality leads.
3 Ways to Rate Your Leads Quality In CallRail:
- Manually qualify a lead in the CallRail app or website
Use the thumbs-up button in a caller or form timeline, on the activity log, in a form submission email, or inside the Lead Center during live calls. - Qualify phone leads using Keypad Scoring
Keypad Scoring allows you to enter valuable information about a call as soon as it ends. You can score the call as a lead, add a tag to the call for reporting purposes, and record a value for the call. - Auto-qualify leads with Automation Rules
Automation Rules enable you to automatically classify interactions according to specified criteria – such as call duration, keywords spoken, or marketing campaign.
Search Influence improved lead quality for a wedding venue client by adding a budget question to the contact form. Using Automation Rules, leads are considered qualified if they select higher budget tiers.
Take advantage of these features in your CallRail account! Ask your Account Manager for more information or click the button below to learn more about scoring your leads.
Not Using CallRail Yet? Interested in Learning More?
CallRail is a marketing analytics platform that specializes in call and website form tracking and analytics for businesses. It helps our team and yours better understand the effectiveness of your campaigns and optimize your strategies accordingly.
CallRail Benefits:
- Gain insights into which of your marketing efforts drive phone calls and form fills.
- Capture user journey data you won’t get from Google Analytics. CallRail offers details about the channel source, medium, and keywords used in searches that lead to conversions on your website.
- Provide Search Influence direct access to the form and phone call leads to be able to assess quality independently.
- Access a dedicated portal to view and score each lead.
- Help determine ROI on your campaigns.
- Integrate with your Looker Studio Reporting Dashboard to view calls and form conversion data in context with your other digital marketing results.
For further direction or to get your CallRail login, speak to your Account Manager!
